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About Lexxe News and Press Piper Jaffray Chooses Lexxe in its Search Company List Date: March 9th, 2007 Piper Jaffray, a large US investment bank, recently published a 425 page investment research report on the Internet business called "The User Revolution - the new advertising ecosystem and the rise of the Internet as a new media", in which Lexxe appeared 3 times in its appendices. As one of the 46 search engine companies selected in its "list of search companies", Lexxe was placed together with the most influencial search engines in the world including the three giants, Google, Yahoo and MSN and other promising startups. "To be selected in such an important document by Piper Jaffray is an absolute thrill to all of us at Lexxe," said, Dr. Hong Liang Qiao, CEO and founder of Lexxe. "There are several hundred search engines in the world and being selected by Piper Jaffray as one of the 46 is a recognition of Lexxe's technology advancement as a startup.", he added. In the document, Lexxe is introduced as follows: Lexxe Pty Ltd (ACN 117 090 454)www.lexxe.com North Strathfield, Australia Hong Liang Qiao, CEO Founded in 2005, Lexxe is a natural language search engine that emphasizes processing language based on meanings associated with them. Lexxe is based in Sydney, Australia. "User Revolution" is so far the most authoritative and comprehensive report on Internet buisness. It covers a number of areas, among which Search is a major one. The document is an influential guidance for investors to understand both technology and business issues regarding the Internet and search business. Lexxe got mentioned on pages 333, 387 and 417. As the only Australian company entering this list, all together only 5 search engine companies out of 46 (10.68%) are outside the US, which dominates the world search market. On page 165, "User Revolution" pointed out "Meaning-based Search" will become one of the "Five Trends of Search Today". It says, "New, meaning-based search technologies are evolving and will become the foundation of new search in the next decade". Original Source: The User Revolution - the new advertising ecosystem and the rise of the Internet as a new media (large file 4.5Mb)
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